Epic fortnite 2b sony kirkbi lego8/26/2023 ![]() Kenichiro Yoshida, chairman, president and CEO of Sony Group Corporation, said it was "thrilling" to invest in a space where creators and users share their time. Empower children and adults with tools that give them control over their digital experience.Safeguard children's privacy by putting their best interests first.Protect children's right to play by making safety and wellbeing a priority.The companies agreed on three principles to ensure the digital spaces developed would: "The family-friendly digital experience will give kids access to tools that will empower them to become confident creators and deliver amazing play opportunities in a safe and positive space." "The two companies will team up to build an immersive, creatively inspiring and engaging digital experience for kids of all ages to enjoy together," they said. Lego's investment comes just a few days after it announced a long-term partnership with Epic to help make the metaverse "safe and fun for children". "This investment will accelerate our engagement in the world of digital play, and we are pleased to be investing in Epic Games to support their continued growth journey, with a long-term focus toward the future metaverse." "A proportion of our investments is focused on trends we believe will impact the future world that we and our children will live in," Sørensen said. Søren Thorup Sørensen of the Kirkbi investment group said the investment "will accelerate our engagement in the world of digital play, and we are pleased to be investing in Epic Games to support their continued growth journey, with a long-term focus toward the future metaverse”.Søren Thorup Sørensen, CEO of Kirkbi - the family-owned company who owns Lego - said they were thrilled to invest and "deepen their relationship in the metaverse field". “We are also confident that Epic’s expertise, including their powerful game engine, combined with Sony’s technologies, will accelerate our various efforts such as the development of new digital fan experiences in sports and our virtual production initiatives,” said Sony Group president and CEO Kenichiro Yoshida in a press release. ![]() Metaverse is being looked at as the next big frontier for tech companies. Facebook has already gone all-out and bet big on a connected virtual future, even changing its to Meta.Īlso Read: Epic Games buys out online music store Bandcamp Players can attend these events with others from around the world. The popular free-to-play game regularly hosts online events like music concerts which happen in-game. ![]() ![]() Of the three companies, Epic already has done something similar with Fortnite. The metaverse is an immersive 3D version of the internet tipped to transform online interactions, with vast number of users sharing one seamless world. So far, metaverse hasn’t moved much beyond VR avatars in a digital space. The funding will, "accelerate our work to build the metaverse and create spaces where players can have fun with friends, brands can build creative and immersive experiences and creators can build a community and thrive,” said Sweeny in a press release. The goal is to create a new social entertainment platform that explores the connection between "digital and physical worlds, it saidĪlso Read: CD Projekt RED announces partnership with Epic Games, next Witcher game to use Unreal Engine 5Įpic said it would continue to have a single class of common stock outstanding and controlled by CEO and founder Tim Sweeny. Epic Games has raised $2 billion in funding from Sony Group Corporation and Kirkbi, the holding and investment company of the Lego group, the Fortnite franchise creator has said.īoth Sony and Kirkbi invested $1 billion each and the funds would be used to "build the metaverse and support its continued growth ", Epic Games said on April 11.
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